SODA Entertainment
An independent Belgian group working across gaming, wine and hospitality, connected by one thing: knowing how to make an audience care about something good.
The group
It started twice,
in the same year
SODA Entertainment is a company registered in Brussels that holds four businesses, every one of them started from scratch. What connects them is a conviction rather than a market: an audience gives its attention to whoever is credible about something good, and credibility comes from having done the thing.
It began twice, in the same year, with two brothers. In 2021 one of them left a career inside the video game company to handle influencer management and communications for it himself, working with the studios, publishers and creators he already knew from the inside. That business is now SODA Influencer Agency, and it runs influencer relations and communications for Riot Games, the studio behind League of Legends, across their games and their EMEA esports. The same year, entirely separately and for entirely different reasons, the other brother started what became Brussels Walking and Tasting Tour, out of an interest in history, in the city of Brussels, and in what Belgium puts on the table and in the glass. Viator and Tripadvisor selected it as one of the twenty best tours in Western Europe for the 2023–2024 season.
Wine is where the two interests met, and it is the only part of the group the brothers went into together: Foxes & Grapes importing from small growers, and Cavavin Bruxelles Schuman in the European quarter.
Businesses
What the group holds
Influencer management & communication
SODA Influencer Agency
Influencer relations and communications for the video game industry. We work with Riot Games across League of Legends, VALORANT, Teamfight Tactics and Wild Rift, and on their EMEA esports — VCT EMEA, LEC and their major tournaments — connecting publishers and studios with the creators their audiences already trust.
Wine import & distribution
Foxes & Grapes
Importer and distributor of small-production wine, working direct with growers in Turkey, Luxembourg, France, Italy and Belgium. Sells to restaurants, wine bars and independent retail across Brussels and Vlaams-Brabant.
Wine retail
Cavavin Bruxelles Schuman
A neighbourhood wine shop in the European quarter. Advice over inventory: every bottle on the shelf has been tasted by the person selling it.
Tourism & experiences
Brussels Walking and Tasting Tour
Guided walks through central Brussels built around what the city actually eats and drinks. Selected by Viator and Tripadvisor as one of the twenty best tours in Western Europe, 2023–2024 season.
Contact
Talk to the group
For partnerships, supply, press or property enquiries, write to us directly and we will make sure it reaches the right people.
SODA Entertainment SC · Kolenmarkt 13, 1000 Brussels, Belgium · VAT BE 0795.176.603
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